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Initially, their products were inspired by popular characters from the game Changed, such as Puro and Tiger Shark. The global Changed community adored these characters, but they faced difficulties in purchasing related plush toys due to the complexities of navigating platforms like Taobao. Recognizing the opportunity, they reached out to DragonSnow, the developer of Changed. Understanding the importance of respecting intellectual property, they successfully negotiated a licensing agreement to produce and distribute Changed-themed plush toys. Building on the success of Changed, they expanded their focus to other beloved series. Their next major collaboration was with minidoll, a company known for its high-quality anime merchandise. Through this partnership, they secured licensing rights for popular anime series such as Mo Dao Zu Shi (MDZS) and Tian Guan Ci Fu (TGCF). This allowed them to create plush toys of iconic characters like Xie Lian and Hua Cheng, resonating with anime fans worldwide. By leveraging their expertise in cross-border payments, logistics, and intellectual property management, they were able to connect passionate fans with high-quality, licensed plush toys, simplifying the purchasing process and offering authentic merchandise that truly captured the essence of these beloved characters.